At present,the moral management of advertising is often ignored.
目前我国的广告管理,常常忽视或漠视道德管理,本文阐述了广告道德管理的理由,分析了广告道德管理的对象,提出了广告道德管理的措施。
This paper proposes "trinity" to strengthen the thought and countermeasures to the construction of advertising ethics by discussing the meaning of advertising ethics and the manifestation of ethical deficiency.
本文主要针对广告伦理的内涵及当前广告伦理缺失的表现展开论述,并提出了"三位一体"加强广告伦理建设的思路与对策。
On the relationship of traditional morality and advertisement morality;
论传统道德与广告道德的关系
However, some basic issues in the field of construction of advertisement morality haven t been resolved satisfactorily yet.
然而,当前的广告道德建设中,一些基础性的问题都还没有得到圆满的解决,广告道德建设亟待伦理学界与广告界的积极参与。
Millennial Spiritual Tie——Ethical Relationship between Liang Shiqiu and Marcus Aurelius;
跨越千年的精神血缘——梁实秋与奥勒留的伦理道德联系
Study on Ethical Modulation of Network Publishing;
网络出版的伦理道德调控研究
Research of Balance Development between High-Tech and Ethic;
高科技与伦理道德的平衡发展研究
Multi-balanced, realizing benefit and responsibility unified justice--a research on the responsibilities of advertising owners on building up Advertising Code of Ethics;
均衡发展,实现义利统一——广告主在构建广告伦理规范中的责任研究
The basic trend of Japanese advertisement ethics study since the entry of 21st century
21世纪以来日本广告伦理研究的基本走向
Virtues of Advertising--On the Ethical Value of Public Service Ads;
广告的德行——论公益广告的伦理价值
Chinese Advertisements & Consuming Ethics in the 1990s;
中国20世纪90年代的广告与消费伦理
Moral Lacking & Ethical Rebuilding of Medical Advertisement;
当前医疗广告的道德缺失与伦理重建
American Commercials and Consumption Ethics in the 1920s;
美国20世纪20年代的广告与消费伦理
As head of the London advertising agency Leagas Delaney,
作为伦敦利加斯?狄兰尼广告公司的经理，
The Moral Problems of Our National Medical Advertisement & the Ethical Countermeasure Analysis;
我国医疗广告中的道德问题及其伦理对策研究
Advertisers' professional morality and traditional ethics in a harmonious society
和谐社会下的广告人职业道德与传统伦理思想
Main National Ethical Problems and Its Preventing Measures in the Advertising Field;
我国广告领域存在的主要伦理问题及其预防对策
Theories of Promoting the AD Effect Through Dealing with AD Information;
以广告信息促成广告效果的理论研究
The Mentality Basic of Advertising and the Parole Act for Advertising;
广告诉求的心理基础与广告言语行为
"Advertising Field " Theory--the Middlescopic Trend of Advertising Communication Study;
“广告场”理论——广告传播研究的中观走向
Advertising Discourse Analysis:a Possible Theory for the Ontological Study of Advertising;
广告话语分析:一种广告本体研究理论
advertise for managers
登广告招聘管理人员
establishing an advertising agency;
创建一广告代理公司；
Changes of Ad Agency’s Fee and Managing Model;
广告代理费模式的变迁与广告代理公司的转型
advertising rates
广告费, 广告价格