Distinction of Limit between Law-breaking Advertisements and False Medicines;
准确把握违法广告与经营假药的界限
Serial advertisement ——realizing variety in unification;
系列化广告——寓变化于统一之中
Reconstruction scheme and advertising industry reform of Guangzhou railway(Group) Co.;
广铁集团广告产业改革与重组方案
Developing trend of visual communication in advertising;
广告视觉传达发展趋势探究
How to Draw Consumers Attention for a Successful Ad;
成功广告如何引起消费者的注意
Research on Regulations of the Unfair Competition in the Ad Campaign;
广告活动中不正当竞争行为规制研究
The Information Processing Mode of ADs Gender Stereotype;
广告中性别刻板印象的信息加工方式
The tentative exploration of integrative design of advertisements on the roads and buildings;
沿街广告与建筑的一体化设计初探
Culture Adoption and Culture Transfer--Two Ways of Cross-culture Broadcast of Advertisements;
文化适应与文化转换——广告跨文化传播中的两条路径
On the creation of city landscape and outdoor advertisements;
关于人文景观与户外广告的创作
Strategies to Metaphor Ads Translation from English into Chinese;
英汉广告中隐喻翻译策略探析
This paper focuses on using approaches to translate Chinese ads.
广告讲究修辞技巧 ,广告英译时适当使用修辞手段能够体现广告的特点。
With demand function and the theory of demand elasticity,the paper analyzes the optimal price strategies at different situations and defines the scopes of price/ads input readjustment.
运用需求函数、价格需求弹性理论 ,分析了广告投入不变时的最优产品价格策略 ;运用广告需求弹性理论 ,分析了产品价格、广告水平同时变化时的最优策略。