Retailer s order policy and channel coordination question based on cooperative advertising;
基于合作广告的零售商订货策略与渠道协调问题研究
Strategies of Cooperative Advertising in Supply Chain with Differential Game
基于微分对策的供应链合作广告策略
Abstract: Dynamic cooperative advertising strategies in a supply chain with a single manufacture andan exclusive retailer were studied.
研究由单一制造商与单一零售商组成的供应链系统中的动态合作广告策略。
The vertical cooperative advertisement in a manufacturer-retailer supply chain is studied in this paper.
研究了生产商和零售商的纵向合作广告问题。
For the problem of the cooperative advertising program with manufacturers and retailers in a competitive environment in a supply chain,a dynamic model was constructed by using differential games.
针对供应链系统中竞争环境下制造商和零售商的合作广告策略问题,利用微分对策理论构建动态模型,运用动态规划原理和最优控制理论分别研究得出了在2个通道都不合作,一个通道合作另一个通道非合作,2个通道都合作3种情况下的广告策略。
The Research on Decisionmaking of Advertising Operation of Enterprises in China;
我国企业广告运作决策研究
Advertising Participation,Price Discount and the Vertical Cooperative Advertisement in a Supply Chain;
广告分担、价格折扣与供应链的纵向合作广告
Game Analysis of Vertical Cooperative Advertising with Price Discount;
价格折扣下的纵向合作广告博弈分析
Comparison of two cooperative advertising strategies and result analysis;
两种合作广告策略的比较及结果分析
Strategies of Cooperative Advertising in Supply Chain with Differential Game
基于微分对策的供应链合作广告策略
Game Models of Cooperative Advertising in a Manufacturer-Retailer Supply Chain;
供应链中的制造商—零售商合作广告博弈模型
Co-op Advertising Analysis within a Supply Chain Based on Product Life Cycle;
基于产品生命周期的供应链合作广告分析
Game Analysis of Cooperative Advertising under Demand Uncertainty;
需求不确定下供应链合作广告的博弈分析
Dynamic Cooperative Advertising Strategies Based on Differential Games in a Supply Chain;
基于微分对策的供应链合作广告决策研究
Research on Supply Chain Cooperative Advertising in Oligopoly Retail Market
寡头垄断零售市场的供应链合作广告研究
Game Models of Cooperative Advertising between Manufacturer and Retailer in Supply Chain
供应链中制造商与零售商合作广告博弈模型
On the Non-observance of Cooperative Principle in Advertising Language;
广告语言中“不合作”现象的语用学分析
On the Motive of Advertisement Appeal from the Viewpoint of Cooperative Principle Violation;
从“合作原则”的违背看广告诉求的动机
The Cooperative Principle and Advertising Language in English
英语中的合作原则及广告语言(英文)
On Metaphors in Slogans of Advertising English by the Cooperative Principle
从合作原则看英语广告标语中的隐喻
magazine comprising more than one number under a single cover (excl. those devoted primarily to advertising)
合订本（不包括主要用作广告宣传的杂志）
A Research on the Implicatures in Chinese Advertising from the Perspective of the Cooperative Principle;
从合作原则角度谈中文广告语言的会话含义
The Observance and Non-observance of Cooperative Principle in English Advertising Language;
英语广告语言中合作原则的遵守与违反
On the Non-Observance of the Cooperative Principle in Advertising--From the Perspective of the Politeness Principle;
广告英语礼貌“不合作”现象的语用学分析