Based on the theory of long-term memory, the paper analyses the impact of extensions on parent brand memory structures and concludes that brand extensions can enhance the strength of the memory association.
从有关的记忆理论及相关研究分析品牌扩展对核心品牌的影响。
This paper focuses on the stage strategies and divides the whole process of brand development into three stages including brand building,brand expanding,and brand maintaining,and then discusses the strategies for the three stages in details respectively.
本文专注于品牌发展阶段战略的研讨 ,将品牌发展过程划分为品牌创立、品牌扩张和品牌维护三个阶段 ,并就这三个阶段的品牌战略 ,进行了具体的讨论。
By the ways of theory and study methods of economics,the paper studies the reasons and modes of brand expansion of China s sporting goods industry.
运用经济学的理论和研究方法对我国体育用品制造企业跨出国门进行品牌扩张的动力、模式进行了研究。
The models are as follows: the model of monopolistic-brand diffusion,the model of oligopolistic-brand diffusion,the model of competitive-brand diffusion,and the generalized model of competitive-brand diffusion.
基于创新扩散理论并依据耐用品品牌的市场特征,系统地提出了耐用品品牌的垄断品牌扩散模型、寡头品牌扩散模型、品牌竞争扩散模型和品牌竞争扩散一般模型;采用中国移动通信产业品牌的实际数据对前三个模型进行了验证。
The Analysis of Brand Extension Impact on Parent Brand Memory Structures and Retrieval;
品牌扩展对品牌的记忆结构及提取的影响分析
The Cognitive Mechanism of the "Dilution Effect" in Brand Extension;
品牌扩展中“稀释效应”的消费者认知机制分析
Analysis of Consumer s Psychology on the "Dilution Effect" in the Process of Brand Extension;
品牌扩展“稀释效应”的消费者心理机理分析
The Brand Expansion of NIKE and the Development of Sports Products Brand in Our Country;
NIKE的品牌扩张与我国体育用品品牌的发展
The brand is compatibility to extend and improve its meaning range after it become bigger.
这品牌一定有较大的包容性，使品牌做大后有较强的延伸能力与扩展能力。
Image Banquet--Thoughts over the Extended Design of Visual Image Identi cation of Food and Drink Brands;
形象的大餐——餐饮品牌形象视觉识别扩展设计的思考
Research on the Model of Durables Brand Diffusion Based on Innovation Diffusion
基于创新扩散的耐用品品牌扩散模型探析
Regional Self-owned Brand Cluster s Development Based on the Brand Energy Level;
区域品牌能级与区域自主品牌群发展
A Review on Development of Brand Theories;
品牌理论研究(1) 品牌理论发展评述
To Create New Tourism Brand--A report on the development of tourism brand in Guizhou;
铸造旅游品牌——贵州旅游品牌发展报告
Development of Implication of Brand and Change of Founder of Brand;
品牌内涵的发展与品牌创建者的变化
Through the establishment of a regional selling network, we were able to expand our products across several regions. We are hoping to construct a global selling network and develop well-known global brands in the near future.
透过区域销售网路，扩展跨区域的国际性产品，以建立全球销售网路及国际品牌为最终目标。
In order to extend the market Absolutely, the products must be insist on“ innovation” which can be resulted Italy WeiChen Brand into Fashion and tideway.
爲进一步扩展市场，在産品上坚持“创新”，使意大利威臣品牌一直引领时尚潮流。
Especially in present telecom market, brand becomes more and more important in the competition.
福建移动自2003年以来大力开展品牌建设，有效巩固了核心市场并扩展了客户规模。
Diffusion Model of Brand Competition in the Market of Habitual Purchase;
惯性购买市场中的品牌竞争扩散模型
On Strategy of Hotel Groups Brand Expansion in China;
对我国饭店集团品牌扩张战略的思考
Research Review on Brand Diffusion Model Based on Bass Model
基于Bass模型的品牌扩散模型研究综述
Research on Brand Life Cycle of Fast Moving Consumer Goods Based on Innovation Diffusion;
基于创新扩散的快速消费品品牌生命周期研究