brand evaluation

The method of the brand evaluation is a difficult issue in the brand study field both in the theory and in its operation.

目前关于品牌的评估方法层出不穷,仁者见仁,智者见智,至今尚未形成一个统一的或者说标准的评估方法,对于品牌评估方法的争论与改进有效地促进了品牌评估业的发展。

In this paper, considering the particularity of the real estate brand evaluation, the method of network analysis is adopted.

文中针对房地产品牌评估不同于一般无形资产的特殊性,采用系统分析的观点,在超额收益法的基础上将模糊集合论的思想和方法引入评估过程,建立评估的系统模型,最后给出实例验证,并对模型的应用做出评价。

Methods and Application Based on INTERBRAND Model for Brand Equity Evaluation of Fresh Food;

基于INTERBRAND模型的生鲜品品牌价值评估方法及应用

Consumer-based Brand Equity Evaluation;

基于消费者的品牌资产评估

A Comparative Study on Higher Vocational Education Brand Evaluation System;

比较视野下的高职教育品牌评估体系建设

Development Analysis from the Brand Finance Value Evaluation to the Brand Interest Evaluation;

品牌财务价值评估到品牌权益评估的发展分析

Discussions on the Methods of Brand Valuation in Brand Management;

品牌管理中的品牌价值评估方法探讨

Research Based on Brand Loyalty of Brand Equity Evaluation Methods

基于品牌忠诚度的品牌资产价值评估方法研究

Study on the Measurement and Promotion of Clothing Brand Value;

服装品牌价值的评估与提升策略研究

A Research on Brand Equity of Sightseeing Place in China;

我国旅游地品牌资产价值的评估研究

The Study about the System of Feasibility to Appraise on the Strategy of the Brand Extension;

品牌延伸战略的可行性评估体系研究

The Evaluation of Brand Equity:the Advancement of a Model and Its Validation;

品牌资产评估:一个模型的提出与验证

Application and Research on the Methods of Apparel Brand Assets Assessment;

服装品牌资产评估方法的应用与研究

The Establishment and Applied Research of Brand Equity Assessment Model

品牌资产评估模型的构建与应用研究

Research into Product Design Evaluation System Basing on Brand Strategy;

基于品牌战略的产品设计评估体系研究

Methods and Application Based on INTERBRAND Model for Brand Equity Evaluation of Fresh Food;

基于INTERBRAND模型的生鲜品品牌价值评估方法及应用

Application of Fuzzy Comprehensive Evaluation in OTC Brand Value Evaluation;

模糊综合评价法在OTC品牌价值评估中的应用

Reserch on A mathematical Model of Factor of Brand Strength;

品牌力因子的数学模型研究——一个品牌价值评估的基础之一

Study on Brand Competence Promoting Path Based on Brand Value Evaluation

基于品牌资产价值评估的品牌竞争力提升路径研究初探

Establishing Indicator Systems of Tourism Destination and Exploring the Assessment Model

景区型目的地品牌资产评估的指标体系构建与评估模型初探

Research on the Evaluation to Personal Brand Value of Professional Manager in China;

我国企业职业经理人个人品牌价值评估研究

Study on Brand Value Appraisal for Real Estate Development Company;

房地产开发企业品牌价值评估方法研究