The humanized design research which is based on people’ s sensibility experience of the color and the color symbol will be of much consequence to promoting the Chinese brand recognition.
基于人们对色彩的情感体验以及色彩联想与象征的人性化研究对提升中国品牌认知具有重要意义,文章通过对色彩符号概念以及产生原因进行阐述,总结出色彩人性化设计的一般规律、组成因素和常用手段,为提升中国品牌辨识度提供新的思路和方法。
The stronger brand recognition, the helper to enterprises put up the brand marketing.
品牌认知是消费者购买运动服装的基础,根据消费者的消费心理,他们通常会购买自己熟悉的品牌,消费者的品牌认知越强,就更有助于企业进行品牌营销,进一步刺激消费者消费行为的产生。
The paper studies the impact of consumers personality on brand knowledge.
消费者人格对品牌认知的影响表现为三方面的变量:一是人格特征,用人格的五大维度来量化;二是表征品牌联想的品牌个性,用Jennifer Aaker的品牌个性五大维度来刻画;三是品牌的品质认知,用消费者对品牌的了解程度来表现。
We can measure and analyze loyalty based on brand awareness, consumer valuation, consumer satisfaction, consumer usage and recommendation to other.
品牌忠诚由行为忠诚与情感忠诚两部分构成,可从品牌认知、消费者价值判断、消费者满意、消费习惯、购买习惯和向它人推荐等方面进行测量与分析。
With the network offering various brand awareness methods and sufficient information resources, audience can get rich and all-round brand information, and audience can take part in and affect the process and result of information communication.
品牌认知是品牌资产的重要组成部分,它是衡量受众对品牌内涵及价值的认识和理解度的标准。
Brand cognition is the precondition and the basic of the brand building, and as two means of important marketing communication, advertisement and packaging have very important effect to the forming of right brand cognition.
品牌认知是品牌塑造的前提和基础,而广告和包装作为两种重要的营销传播手段,它们对形成正确品牌认知具有重要的作用。
Research on Brand Knowledge Characteristic and Enterprise Growth;
品牌知识特性与企业成长研究
Research on the Mechanism of Consumer s Brand Knowledge Formation and Backward Influence;
消费者品牌知识形成及后向影响机制研究
Study on Brand Cognitive of PMS in Chinese Hotel Market;
中国饭店市场PMS的品牌认知研究
The Cognitive Analysis of Psychological Mechanism about Brand-perceiving and the Promotive Strategy;
试析品牌认知的心理机制及营销对策
Research on Sports Apparel Brand Recognition of the College Students in Fujian
福建省大学生运动服装品牌认知研究
A Study on Recognition of Cigarette Brands and Risk Factors for Attempt at Smoking Among Middle School Students;
中学生香烟品牌认知及尝试吸烟影响因素分析
The Influence of Sports Sponsorship Marketing on Consumers' Brand Awareness
体育赞助营销对消费者品牌认知度的影响
An Analysis of Perceptual Difference in the Interaction of Brand Between Business and Customers;
企业与消费者品牌互动认知差异探析
The Study of Brand Positioning Models Based on Consumer's Cognition
基于消费者认知的品牌定位模式研究
The analysis on brand loyalty based on consumer awareness
基于消费认知基础上的品牌忠诚分析
The Mechanism from Brand-Concept to Mass Cognition
服装品牌概念向大众认知转换的机制
The Relation between the Brand Identity of Sports Shoes and Brand Loyalty on Campus in ChongQing;
重庆市大学生对运动鞋品牌形象的认知与品牌忠诚度的关系研究
How does our audience perceive or rate our brand?
我们的受众如何认知或评定我们的品牌？
It is worthwhile to ponder the reasons to copy the famous brand.
认真思考一下仿冒知名品牌的原因是有价值的。
Research of Corporation Brand Equity Protection Based on Consumer Cognition;
基于消费者认知的企业品牌权益保护研究
Research on Tourist s Cognition about Urban Tourism Brand Image;
城市旅游品牌形象的游客心理认知研究
A Study on Brand Extension Tactics Based on Customers Cognitive Trends;
基于顾客认知导向的品牌延伸策略研究
Consumers Cognitive Mechanism and Models Based on Brand Extension;
品牌延伸下消费者认知机制和模型研究
Advances in Brand Information Processing Research: Effects of Cognition and Motivation;
认知与动机因素对品牌信息处理的影响
The empirical study on domestic consumers s recognization on brand personality;
国内消费者对本国品牌个性认知的实证研究