Because of its wide use in modern advertising, emotional appeal has become one of the most prevalent studies in advertising psychology in the West with the concentration on the following aspects: the functional mechanism and communication effects of emotional appeal and the relevant factors that may influence the communication effects of emotional appeal.
情感诉求在现代广告中运用非常广泛,并已成为西方广告心理研究的热点问题之一。
The reason why an emotional appeal advertisement is enjoyed by audience is that it keeps to the emotional rules, and appeals the emotional topics which audience needs, such as gladness, feeling, love, humor, reminiscence.
情感诉求广告之所以备受青睐,是因为它遵循了受众的情感活动规律,通过诉求受众心理需求的情感内容,如欢乐、情爱、幽默、怀旧等,去感染、说服广告受众,进而让受众形成积极的品牌态度。
Emotional appeal advertisement refers to that in the way of emotional persuasion,advertisement appeals emotions to and makes known the truth to the consumers,and in the end to make them produce favorable emotion and attitude to the product in the advertisement.
情感诉求广告是指广告采取感性说服的方法,向消费者诉之以情,晓之于理以使其对所广告的产品产生良好的感情与态度。
Analysis of the emotional demands of ad spots
浅析广告中的情感诉求点
In Modern Design Art domain,emotion with the Design Art between close relation,not only manifests in emotional demands design and the Design Art theory of infiltration,moreover in both the theory of integration.
在现代设计艺术领域中,情感与设计艺术之间的密切关系,不仅体现在情感诉求设计与设计艺术的理论渗透上,而且在两者的理论融合上。
Research on Appeal to Sensation Strategy in Newspaper Product Design;
报业产品设计的情感诉求策略研究
According to the cognition,feels and moves three different variables change steps,there are three ways in the Russian advertisement text: emotional sues,rational sues and reasonable sues.
根据认知、感觉和行动三个不同变量的变化阶梯,分析了俄语广告文本中以不同诉求点为中心的情感诉求方式、理性诉求方式和情理诉求方式,以及俄语广告文本信息诉求的四种匹配模式。
Need of Expressing Emotion and Menta lity of Purchase---My Views on Emotional Advertisement Design;
情感诉求和消费心理——情感广告设计谈
The Strength of Emotional Bonding: the R-P Network and the Tactics of Advertising Appeal to Emotion;
情感担保的力量——R—P网格与广告情感诉求策略
Case Study on Emotional Aspiration and Color Design of City
情感诉求与城市色彩设计的个案研究
Interpretation of Modern Design Art the Embodiment of Emotional Appeal
解读现代设计艺术中情感诉求的体现
Emotion Appealing of Emotional Consumption and Production's Design Strategy
感性消费的情感诉求和产品设计的战略
Emotional appeal, especially fear appeal is an extremely effective persuading strategy of commonweal advertisement.
情感诉求 ,尤其是恐惧诉求是一种极为有效的广告說服策略。
The Study of Emotional Appeal in the Contemporary Public Service Advertising and Its Social Function;
当代公益广告中的情感诉求及社会功能研究
The Evergreen Tree of Advertisement Marketing --Enchantment and Problem of Emotion Pursuing Advertisement;
广告营销的常青树——情感诉求广告的魅力和问题
But how does the emotional appeal advertising act on the psychology of the audience?
但情感诉求广告作用于受众的心理效应过程究竟如何?
The Value Demand about the True Feeling in the Field of Chinese Subject Teaching
语文学科视域中“真实”情感的价值诉求
TO FULL EXPLORE THE EMOTIONAL CONNOTATION OF PEOPLE-- A TRIAL DECUSSION ON THE TV SHOW FACE TO FACE;
充分挖掘大众诉求的情感内涵——“锣鼓”现象初探
the outpourings of the heart
倾诉心曲,情感的流露
To confide(one's thoughts or feelings).
倾诉倾诉（某人的想法或感情）
appeal to the gut rather than the mind
与其说是诉诸理性,不如说是诉诸感情
Any employer who intentionally discriminates on the basis of age is subject to a civil lawsuit for damages, including emotional distress.
任何有意对年龄有歧视的雇主都会导致要求赔偿的法律诉讼包括受到情感上的压力。
We must also not lose sight of the big picture and start appealing for peace. Being sentimental will not help and will weaken the resolve to eradicate terrorism.
只看到小枝小节，就对和平做出空洞诉求，不但流于感情用事，也削弱了对付恐怖活动的力量。
A rather passionless plea for clemency.
毫无感情的请求宽容
The hazards should be taken in the pursuit of emotion.
追求情感是会冒险的。