Effect of sports tournament sponsorship fit on brand equity
赛事赞助中契合度对品牌资产影响的实证研究
The sports events sponsorship regarding as an important constituent of the sports industry develops with the development of sports industry.
体育赛事赞助作为体育产业的一个重要组成部分,伴随着体育产业的发展而发展。
The Study on Participant Actuality of Chinese Enterprise in the Beijing 2,008 Olympic Games Sponsorship Program;
我国企业参与北京2008奥运会赞助研究
Study on Sponsorship in Marketing the Intangible Assets of the Chinese Olympic Committee;
对中国奥委会无形资产营销中赞助问题的研究
A Study on the Ways of Sport Sponsorship of Enterises
企业如何进行体育赞助的研究
By the methods of literature and market investigation, the authors have looked into the marketing practice of part Chinese Olympic sponsor enterprises.
运用文献资料及市场调研法 ,对部分中国奥运赞助企业营销实践进行调查。
The concept of sports sponsor was analyzed.
对体育赞助的概念进行分析,提出体育赞助具有两重性,并且对国内外体育赞助发展概况作了归纳总结,得出体育赞助对体育事业发展具有非常重要的作用,同时针对我国体育赞助市场的发展现状,提出开拓我国体育赞助市场的策略方法。
A Rational Choice the Marketing Strategy of Sports Sponsoring Projects;
理智的选择——赛事赞助的营销策略
On the Conflict between Sports Sponsorship Contract and FormerSigned Contract and Its Prevention;
论体育赛事赞助合同与在先赞助合同的冲突及预防
Effects of Sponsor on Enterprise s Brand Equity;
赛事赞助对企业品牌资产影响的实证研究
Investigation and analysis of current situation of sports games sponsorship in Tianjin;
天津市体育赛事赞助现状的调查与分析
On Fisibility of Patronage for Sports Games;
广东高校体育赛事赞助的可行性理论分析
Effect of sports tournament sponsorship fit on brand equity
赛事赞助中契合度对品牌资产影响的实证研究
Analyses and Research Summarize of Sports Matches Sponsor Market of Universities in Shanxi Province TaiYuan City;
山西省太原市高校体育赛事赞助现状分析与研究
Risk assessment and risk aversion of sports sponsor--In view of Olympic Games
体育赛事赞助商风险评估与风险规避的研究——以奥运会为例
Study on Sponsoring in Large-scaled Comprehensive Sports Events of the Domestic Enterprises;
我国企业赞助大型综合性体育赛事的行为研究
Categories of F1 Sponsors and Their Correlation to the Event;
F1赞助商的行业类别及其与该赛事的关联度
Research on Innovation of Sports Events:Segmentation and Combination of Sports Sponsorship Resources;
体育赛事创新研究：赞助资源的分割与组合
Study on Mutual Benefit System of Sport Sponsor in Sport Competition;
体育赞助在体育赛事中“共赢体系”的研究
Cause analysis of sports sponsorship in China based on the theory of "sports rent";
基于“赛事租”理论的我国体育赞助动因分析
Study of interactive exploitation between regional school sports and business sponsors;
结合体育赞助开发地区性学校体育赛事资源
The Analyzes of the Sports Event Potential Sponsor's Distinguishes Based on the Match Principle
基于匹配原则的赛事潜在赞助商识别分析
On the impact of stock price fluctuation on dropping out the race by Liu Xiang
试析“刘翔退赛”对广告赞助商股价的影响——基于事件研究法的分析
act as a patron to (sb/sth);support or encourage(sb/sth)
做（某人[某事物]）的赞助人;赞助或支持（某人[某事物]）.
the tournament was held under the auspices of the city council.
锦标赛在世议会的赞助下开幕了。