However,whether any type of cause a firm donates to can equally influence consumer′s purchase intention or not? Base on this problem,this research develops a scale for measuring the cause′s attributes influencing consumer′s purchase intention,and collects 178 and 376 valid respondents through questionnaire survey in two universities in Wuhan resp.
基于企业捐向任何类型的公益事项是否都会同等地影响消费者的购买意愿这一问题,开发了一套测量影响消费者购买意愿的公益事项属性的量表,通过在武汉两所高校的随机调查,分别回收了178份和376份有效问卷,运用探索性因子分析和验证性因子分析萃取和验证了影响消费者购买意愿的公益事项的关键属性,并运用结构方程模型检验了公益事项的这些属性与消费者购买意愿间的关系。
Empirical Study on the Relationship between Corporate Social Responsibility and Consumer Purchase Intention in China
中国背景下CSR与消费者购买意向关系的实证研究
Through a questionnaire survey,the author studies the influence of corporate social responsibility on consumer purchase intention in fast-moving consumer goods industry from both absolute level and relative level.
通过问卷调查,从绝对水平和相对水平2方面研究企业社会责任对快速消费品行业消费者购买意向的影响。
Then how important it is? How much can it makes influence on the consumption estimate of consumers? What about the present stage of marketing communication in the true market? What is the next content of improvement in marketing communication? Such series questions will be discussed deeply later in this thesis.
主要内容包括:营销沟通与消费者购买评价是否存在正向相关关系,即营销沟通的体验值越高,消费者的购买评价评分越高?它们的正向相关系数达到多少?消费者对目前的营销沟通方面体验的综合值又达到了怎样的水平?企业接下来应该重点在哪些地方改进
Such a pullback may already be taking shape.
消费者购买力受损的情况或已初见端倪。
potential purchasing power for consumer goods
潜在的消费品购买力
Research on the attitude and tendency of buyers on the Internet;
网络购买者消费观念与消费倾向研究
Its low-priced manufactures give western consumers more buying power.
它廉价的制造品给西方消费者更强的购买力。
To ensure customers' purchasing power, the supply of commodities on the market should Be kept sufficient.
要确保消费者的购买力，就要确保市场供应充足。
Consumers are always motivated by deflation.
通货紧缩往往能刺激消费者的购买欲。
Do a survey of consumer buying habits.
（做一个有关消费者购买习惯的调查。）
Research of the Personal Car-purchase Behavior of the Consumers in Suzhou;
苏州市私人汽车消费者购买行为研究
Influential Factors on Customer′s Buying Behaviors Caused by Customer′s Motivations;
消费者动机导致购买行为的制约因素
Study of Guiding Purohasing Motive for Consumers and Its Application;
消费者购买动机的可诱导性及其应用
Empirical Study on Buying Behaviors of OTC Consumer in Dalian City;
大连市OTC消费者购买行为实证研究
Analysis of the Online Consumer Shopping Behavior;
影响网络消费者购买行为的因素分析
Customer Purchasing Model Based on Individual Customer Value;
基于顾客价值的消费者购买决策模型
A Further Research on a Model of the Customers Purchasing Behavior;
对消费者购买行为模式的进一步探讨
The Effect of Luxury Band Purchase Value on Consumer Loyalty
奢侈品牌购买价值下消费者忠诚研究
The Analysis and Research of the Network Athletics Consumer Purchase Decision Dint in Electronic Commerce Ages;
对电子商务时代网络体育消费者购买决策力的分析与研究
A stronger exchange rate would boost consumers' purchasing power, allowing them to buy more foreign goods.
坚挺的汇率将增加消费者的购买力,使他们能够购买更多的外国商品。
From "Onlooker" to "Buyer"--Predicting Online Tourism Purchasing Intentions in China;
从“观望者”到“购买者”——中国旅游电子商务消费者购买决策行为探析