With the Attraction Market Share Theory as the foundation and the Multiplicative Competitive Interaction(MCI) Model as the method,this article studies the effects of brand,price and sales promotions on market share of women s sanitary towel,and calculates the brand value,price elasticity and promotion elasticity as well.
以吸引力市场份额理论为基础,以乘法竞争互动(MCI)模型为方法,研究了品牌、价格和销售促销对市场份额的影响,并计算了品牌价值、价格弹性和促销弹性。
How to increase the benefits of sales promotion and prevent them from harming an enterprise?The article aimed at solving the problem by applying motivation theory to sales promotion.
企业如何在促销中趋利避害 ?本文围绕这个问题 ,探讨了管理学的激励理论在销售促进活动中的应用。
This is due to the fact that high brand equity has been found to lead to higher prices (Firth 1993), greater market share (Park & Srinivasan 1994), more responsive advertising and sales promotions (Keller 1998), earlier market penetration (Robertson 1993) and more efficient product line extensions (Keller & Aaker 1992).
由于品牌资产往往会给企业带来诸多的利益,比如可以制定更高的产品价格(Firth,1993),获得更大的市场份额(Park & Srinivasan,1994),反过来加大对广告和销售促进活动的投入(Keller 1998),更早地进行市场渗透(Robertson 1993)及更有效的生产线扩展(Keller & Aaker 1992),使得增强品牌资产成为当前许多企业都希望达成的目标。
Research on Consumer Promotion Strategy Based on Benefit Congruency Framwork;
基于利益一致性框架的消费者促销策略研究
A Study on Consumer Perception Based Price Promotion Strategy;
基于消费者感知的价格促销策略研究
Commodity Promotion Perceied From Consumer Psychological Inclination;
从消费者心理需求倾向透视商品促销
How Business Sales Promotion Schemes to Affect Consumer Behavior:Theory Review;
企业促销活动如何影响消费者行为:理论综述
The Effect of Price Promoting on Consumer Brand Choice;
价格促销对消费者品牌选择的影响研究
Influence of promotional vehicles on customer purchase behavior;
不同促销方式对消费者购买行为的影响
Increase the amount of advertisements in order to get known towards the customers especially in sales promotion.
增加适当的广告，特别是在促销活动期间，让消费者知道我们。
Sales promotion is not restricted to the stimulation of demand at the consumer level.
促销不仅局限于拉动消费者的需求，也可以用来赢得中间商的支持。
A Research on the Attitude and Relative Reactions of Consumers under Promotions in Supermarket;
消费者对超市促销的态度及其对购买行为的影响
The Influence of Customer Psychology Alteration by Learning on the Effect of Discount;
消费者学习效应的心理因素对打折促销效果的影响
An Empirical Research of the Impact of Consumer Learning on the Using Behaviors of Sales Promotion;
消费者学习对销售促进使用行为影响的实证研究
Mutual Promotion to Improve the Quality of Tea -Promoting Effects of Producer,Customer and Seller on the Quality of Tea
相互促进 提升茶叶品质——生产者、消费者、经销者对茶叶品质的共同促进作用
Game Theory Analysis and AHP Appraisement for Pro-motion-portfolios of Commodity;
消费品促销组合的博弈分析及促销方式变革
New Consumer Behavior and Marketing Strategies;
新消费者的消费行为研究与营销策略
Consumers were confused and money was wasted when the promoted product was not available.
结果消费者因买不到促销的产品而感到困惑不解，公司也为此浪费了金钱。
Analysis of policy-making process for sports consumption and its marketing strategy;
体育消费者消费决策制定过程分析及营销策略
Another area of work relating to consumer empowerment and protection is the council's complaint and advice service provided through its Advice Centres.
消委会透过消费者投诉和咨询服务，促进并保障消费者权益。
Psychological barriers can temper the effectiveness of sales promotion, and this fact is applicable to middlemen as well as consumers.
无论是中间商还是消费者，只要有了心理障碍，便会使促销活动的效果打折扣。