With the economic booming and the society developing, the role of advertiser has a great change, which followed in the wake of the renew of advertising notion.
随着经济的发展,广告理念的更新,广告人的角色也发生了变化。
After China s Admission to the WTO, the advertising industry in China has entered a rapidly developing period while the quality of advertisers has affected its standard in a whole.
中国加入WTO后 ,中国广告业进入了一个新的快速发展时期 ,而广告人的素质却成了影响中国广告整体水平的一大瓶颈性问题。
The Initial Research of Current Chinese Adman s Psychology of Creativity;
我国当前广告人的创意心理初探
As the main body of the advertising industry,the adman is the primary aspect of the competition and development of an advertisement company;also it is the determining factor of advertising industry development.
广告人作为广告业的主体,是广告公司竞争发展的首要因素,也是广告业发展的决定因素。
Great changes in Chinese advertising environment brought up new requirements for advertising talent’s creativity.
创造力是创新型广告人才的核心能力,国内广告行业的环境剧变对广告人才应具备的创造力提出了新的要求。
Research on the influence of celebrity advertisement to the consumption attitude of the "fans"
名人广告对“粉丝”消费态度的影响研究
By discussing BSS, including its concepts, categories and function, this article shows the differences between BSS and celebrity advertisements.
因此 ,必须澄清品牌代言人基本概念 ,包括品牌代言人的概念、类型和作用 ,从而正确认识品牌代言人策略与名人广告在外在形式、指导思想、实际效果、企业运作等方面存在的巨大差异 ,即 :名人广告只是一种广告表现形式 ;而品牌代言人战略则是关系品牌建设的战略决策内容。
But study in celebrity advertisement is not systematic and theoretical, and it needs reasonable theoretical structure to reconsider.
现在，名人广告铺天盖地，请名人作广告已成为广告界最常用的说服手段之一。
Most researches on celebrity endorsement are based on the Source Credibility Model, Source Attractiveness Model, Match-Up Hypothesis and Meaning Transfer Model and concentrated on the endorser s credibility (including expertise and trustworthiness), attractiveness and congruence.
多数有关名人广告的研究,以信息源可信性模型、信息源吸引力模型、匹配假设和意义迁移模型为理论基础,关注的主要是:名人的可信性、吸引力和名人-产品形象一致性。
Fierce global competition and the ongoing development of mass media make celebrity endorsement an increasingly preferred choice of enterprises.
激烈的全球竞争,大众传媒手段的不断发展,使得名人广告日益成为商家在广告大战中的新宠。
Advertising Industry,Advertising Propagation and Advertising Agent in Globalization:
遭遇全球化:广告业、广告传播与广告人
Advertisement: Puzzles and Charms - Discussion on Bringing Up Advertisement Talents;
广告:魅力与难题——兼论广告人才培养
an advertising agent
广告业者,广告经纪人
One that posts notices, posters, or advertisements.
贴广告的人张贴通知、布告或广告的人
China’s Advertising Researches and Scholars in the Year of 2006;
2006年度中国广告学人与广告学研究
One who writes advertising copy, especially for radio or television.
广告员写广告的人，尤指为广播电台或电视台
advertise for managers
登广告招聘管理人员
private spot [election advertisement]
私人展示位置〔选举广告〕
A large number of people read Classified ads.
有很多人阅读分类广告。
Clever advertisements are just temptations to spend money.
巧妙的广告诱使人花钱.
have been helping Mrs. Wood in Advertising.
是在帮伍德夫人搞广告。
an alluring advertisement
一幅引人瞩目的广告
Still, the quality of advertising leaves much to be desired.
广告质量仍不尽人意。
The creatives in the advertising department.
广告部的有创意的人才
One who writes copy, especially for advertising.
广告文字撰稿人撰写文字说明的人，尤指为广告
advertising rates
广告费, 广告价格
An advertisement or headline designed to catch the eye.
夸张的广告为引人注意而设计的广告或大标题
Blog expense for the month include $25 for a private ad
这个月的博客广告支出包括25 美元的私人广告。