personas

When you start developing your narrative, choose photographs of your personas.

当你开始展开叙述时, 选择你人物角色的照片.

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User personas that are not primary or secondary are supplemental personas.

既不是首要人物角色,也不是次要人物角色的用户人物角色都是补充人物角色.

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At this point, your personas should be starting to come to life.

从这时开始, 你创建的人物角色们应该开始变得生动逼真起来.

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Figure 5 - 2 : A simplified example of how personas are useful.

图5-2人物角色的实用性的简单示例.

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Personas should be typical and believable, but not stereotypical.

人物角色应该是典型和可信赖的, 但不是一成不变的.

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Personas, like any models, must be based on real - world observation.

人物角色必须像其他模型一样, 基于真实世界的观察.

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Decide which combination is appropriate for your primary and secondary personas.

首先考虑一下首要人物角色和次要人物角色,哪种输入方式或者组合更适合他们.

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Figure 5 - 3 : Personas versus market segments.

图5-3人物角色与市场划分.

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We call these user models personas.

用户的行为如何?

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However , too much fictional, idiosyncratic biography is a distraction and makes your personas less credible.

过多的虚构特质的描述,不仅是一种干扰,而且使得你的人物角色的可信度降低.

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Customer personas address the needs of customers, not end users, as discussed earlier in this chapter.

顾客人物角色解决的是顾客的需要, 而不是最终的用户的需要, 这一点在本章的前面已经讨论过.

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Provisional personas are, in fact, a more fleshed - out persona hypothesis ( as described in Chapter 4 ).

实际上, 临时的人物角色是较为充实的人物角色的假设 ( 参见第4章 ).

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Personas, like many powerful tools, are simple in concept but must be applied with considerable sophistication.

和其他很多强有力的工具一样, 人物角色的概念虽然简单,但使用起来却相当复杂.

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Steve : Personas are not usually based on job roles and tasks.

Steve:用户角色设定一般不总是以其职业身份为主要依据.

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Personas are user models that are represented as specific, individual human beings.

人们的心理模型往往比现实要更简单.

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