The results of the research show that two main sub dimensions-"Fashion" and "High Class"-were included in the sophistical dimension of brand personality of high involvement durable goods.
耐用消费品品牌个性的高级性纬度可分为"时尚"、"高档"两个次级纬度,"时尚"的主要驱动因素是品牌视觉元素、消费者的时尚形象、品牌知名度与消费者的社会地位,"高档"的主要驱动要素是品牌视觉元素、消费者的社会地位、感知服务品质、消费者的时尚形象、商品价格与产品感知品质,从中发现,品牌的视觉元素与消费者形象是驱动品牌个性高级纬度的关键因素。
Then, this paper takes durable goods industry in China as an example, employs the hierarchical linear models to analyze the vari.
对顾客重复购买意向影响因素的研究进行了综述,提出了要研究的问题;以中国耐用消费品为实例,利用多水平线性模型分析了顾客重复购买意向在品牌层面和顾客个体层面的差异。
The supply of durable goods are far more sticky than common goods while the demand of durable goods tend to change periodically.
耐用消费品具有强于一般产品的供给刚性和周期性变动需求,二者决定耐用消费品内在的具有周期性过剩倾向。
The Effects of Income Risks on Durables Consumption in China:An Empirical Examination;
收入风险对居民耐用品消费的影响
The aim of this thesis is to probe into the principles and methods of how to establish a model to evaluate the mental effects of advertisements, and to construct such a model in the non-durable consumer goods category.
本论文的研究目的是探讨建立广告心理效果测评模型的原则和方法，并构建非耐用消费品广告的心理效果测评模型。
durable goods; durables: Any consumer good which has a significant life and which is not therefore immediately consumed.
耐用品,耐用消费品: 任何具有相当长的使用寿命,因而不是立即消费掉的消费品。
The number of durable consumer goods owned by local residents is increasing rapidly.
居民拥有耐用消费品数量迅速增加。
They frequently require more major durable purchases.
他们经常需要购买耐用消费品。
consumer durables
ph.1. 耐用消费品(指汽车、家具等)
A Study on the Formation Mechanism of Advanced Dimensions of the Brand Characteristics of Durable Consumable;
耐用消费品品牌个性高级性纬度形成机制研究
The Consumption Critical Moment Choice of Durable Consumer Goods for Household:Real Option Approach;
居民家庭耐用消费品的消费时机选择:实物期权的方法
Number of Major Durable Consumer Goods Owned per 100 Urban Househlods
城镇居民家庭每百户耐用消费品的拥有量
At the same time, the consumption of durable goods increased greatly in the countryside.
农村居民购买耐用消费品的数量迅速增加。
Determinants of Consumer Complaint Behavior: The Case of Durable Goods in China;
中国耐用消费品行业顾客抱怨行为研究
The Impact of Key Perceived Brand Images and Consumption Experience to the Sophistical Dimensions of Brand Personality on High Involvement Durable Goods;
高卷入耐用消费品品牌个性高级纬度的关键性影响要素及消费经验的调节作用研究
The numbers of electrical household appliances and other durable goods are increasing each year in urban families;
在城镇居民家庭中，家用电器等耐用消费品逐年增加。
"To the manufacturing of durable goods for consumers or industry (appliances and machinery), they become increasingly attractive as markets."
到耐用消费品和耐用工业品(仪器和机械)，它们作为市场的吸引力也不断增加。
Those means of transportation and durable consumer goods whose importation is restricted by the state shall be subject to consolidated industrial and commercial tax according to regulations.
属于国家限制进口的交通工具、耐用消费品、照章征收工商统一税；
Durable Consumption Goods Market Institution and The Middle Class --On Anylsis of Policy Expanding Domestic Demand
耐用消费品市场制度与中等收入阶层——扩大我国内需方针的分析
The Evaluation of Advertising Mental Effects-A Construct Model in the Non-Durable Consumer Goods Category;
广告心理效果测评—非耐用消费品广告测评模型的构建
The production of textile products, ordinary consumer goods and some electric products, which had an excessive supply, grew slowly.
市场供大于求的一些纺织产品、一般耐用消费品、部分机电产品生产增长有所减慢。
Research on the Difference of Market Structure of Durables between Urban and Rural in China;
我国城乡耐用消费品市场用户构成差异的研究——一个创新扩散的视角
US consumer preferences shifting from durables to services
美国消费者偏好从耐用品转向服务