Digital era: marketing alliance between color TV industry and wired TV industry;
数字时代彩电业与有线电视业营销联盟的探讨
When enterprises carry on co-marketing and establish marketing alliance,the choice of partner is the first problem which they must face with.
企业进行合作营销,建立营销联盟,合作伙伴的选择是首先要面对的问题。