The Problem of "Marketing Myopia" and Its Measures;
我国企业营销近视症及其矫治
The marketing myopia is caused by product concepts.
营销近视症是产品观念所导致的。
Since Theodore Levitt brought forward "marketing myopia" phenomena in the year of 1960, lots scholars have investigated the cause of it.
市场营销近视症是西奥多·莱维特1960年提出的,在他之后,很多营销学者对其原因进行了研究,本文则从服务和服务营销的视角分析营销近视症的表现、原因,并提出了相关应对策略。
On Marketing Myopia and Product Quality;
略论市场营销近视与产品质量
The Basic Theory of Visual Marketing and Its Core Technology;
视觉营销理论建构及其核心技术研究
Although the reasons for this situation could be various, one of the most significant factors is undoubtedly the ignorance of the terminal visual marketing system which is of great influence to clothing marketing.
虽然各方面的因素很多，但对终端视觉营销体系的忽视无疑是其中的重要因素之一。
Diagnosis and Adjustment of Marketing Myopia and Hyperopia
营销近视症与远视症的诊断和矫正
The Evolution of the Management Philosophy in Chinese Car Industry and the Analysis of Marketing Myopia;
中国汽车行业经营哲学的演变与市场营销近视症评析
Tribal Marketing-a Visual Angle of Postmodernist Marketing
部落营销——一个后现代的营销视角
A Probe into the city marketing strategy in the view of experiencing marketing;
体验营销视角下的城市营销策略探析
Research on the Marketing Strategy of Chinese Newspapers in the View of the IMC;
整合营销视角下中国报业营销策略研究
A Study on Insurance Marketing Channels of China with the Viewpoint of Relationship Marketing;
基于关系营销视角的我国寿险营销渠道研究
Analysis of Marketing Strategies of China's Sports Competitions from Visual Angle of Service Marketing
服务营销视角下的我国体育赛事营销策略
Privately Owned TV Programming Company s Marketing Strategy;
民营电视节目制作公司营销策略探讨
The first is the short-term decision about the appointment of a new marketing manager.
第一是近期决定任命一位新营销经理。
Concerned about the Marketing of Medical Equipment by the Method of Personal Experience
重视对体验式销售医疗器械营销模式的监管
Integrated Marketing Communication, from Theory of Communications;
整合营销传播：一种传播学视角的观照
Marketing Channel Trust Mechanism Research Based on Middle Business Angle of View;
中间商视角的营销渠道信任机制研究
The Basic Theory of Visual Marketing and Its Core Technology;
视觉营销理论建构及其核心技术研究
A Study of Employee Loyalty in Hotels under the Perspective of Internal Marketing;
内部营销视角下饭店员工忠诚度研究
Discussion on Logistics Management of Enterprises on Perspective of Marketing;
市场营销视角下的企业物流管理刍议
Managing and Marketing TV Relay Rights of Modern Olympics;
现代奥运会电视转播权的管理和营销
Movie and TV Tourism:A New Way of Marketing and Promoting Tourism Destinations;
影视旅游:旅游目的地营销推广新方式
Analysis of the "Four Major Strategies" in Guilin Tourism from the Angle of Marketing;
从营销视角看桂林旅游业的“四主战略”